RIDGES&RIVERS BOOK FESTIVAL
The First Book Festival in Viroqua, Wisconsin wanted a friendly image that represented the rural life and books. This festival is open to the community for all different ages, so it was needed to represent all of them in one image.
The logo was developed through a bird representation, with a curious, clean and inclusive voice.
The pages of a book through different colors are represented inside the bird silhouette.
Colors are based on the name of the brand.
OMETOCHTLI MEXICAN FOLK DANCE
This project needed to create an image that refers to the Aztec culture, where it is based their name.
The balance between movement but calm voice of the brand is represented by the graphic inspired on the «Ollin», Aztec icon of «movement», and the earth colors.
This brand will position the brand as a serious folk dance company in front of the sponsors or the public.
The challenge of this project was to create in a short time a branding package and a website, to present an image as an established company.
The brand was created with a kind but informal and joyful voice. The users connect to the brand through the message. The image is based on the Driftless area topography.
Based on photographies of Keewaydin Farm (where the non-profit organization is located), the color palette was created. This point gave us a clue to make the organization of the workshops that Driftless Curiosity has during the year.
The results have been successfully accepted by users.
FOLK ART COLLECTIVE
The meaning of this brand is given by the heart formed by different organic forms that means each of the artists of the collective, working different styles, techniques and located in different places, but forming one heart, connected through the art, breaking borders of communications and having a synergic message.
The client wanted a brand of a small bussines that could be accepted by the customers in the middle of big corporations world.
The necessity of having internet connection services in communities where the big corporations are not interested, was the reason why Giges telco was born.
SEPITSA advertising solutions needed to update their image to increase awareness in a new market. The brand is based on a confident and trusting voice. The creation of visual statistics helped them on the presentations to their potential clients.