Branding

Viroqua, Wisconsin

The First Book Festival in Viroqua, Wisconsin wanted a friendly image that represented the rural life and books. This festival is open to the community for all different ages, so it was needed to represent all of them in one image.

The logo was developed through a bird representation, with a curious, clean and inclusive voice.

The pages of a book through different colors are represented inside the bird silhouette.

Colors are based on the name of the brand.